서양에서 음악, 영화, 드라마 등 한국 대중문화의 인기가 높아지고 있는 이유는 무엇일까? 서양문화권의 연구자들이 문화학, 역사학, 텍스트 분석, 담론 분석, 민족지적 분석 등 다양한 측면에서 이 질문에 답한다. 이 책은 서양 대중문화 소비자의 관점을 통해 한국 대중문화의 세계적인 인기와 그 영향을 이해하고, 한국 대중문화가 세계화를 위해 나아가야 할 길을 제시한다.

Preface
(Do Kyun David Kim)

Chapter 1. LOVE MYSELF: The BTS Campaign that Brings Hope to Teens
(Nancy Wiencek & Aimee Wiencek)

Chapter 2. K-Pop as a Case of Inter-Group Similarity and Acceptance in Cross-Cultural Communication
(Carolyn A. Lin, Suji Park, & Xiaowen Xu)

Chapter 3. Soft Masculinity in K-Pop and Fans in the United States
(Hyeri Jung)

Chapter 4. Neo Culture Technology: Affective Fandom and K-Pop in America
(Samantha James)

Chapter 5. “Oppa, Gangnam Style!”: The Accidental Persuasion of Asian Creativity, Authenticity, and Masculinity in American Pop Music
(Chen Yang)

Chapter 6. To Lose Your Path is the Way to Find That Path: The BTS Narrative, Mental Health, and US Fans
(Hannah Christine Fassbender, Xzavior Rain Sweeny, & Cheryl L. Nicholas)

Chapter 7. My First Taste of K-Drama, Boys over Flowers: Analysis of an Autoethnography
(Hayley Rummel & Do Kyun David Kim)

Chapter 8. A Mirror Image of the Self as Other: The Korean Adoptee as a Hybrid Consumer of K-Culture
(Aino Rinhaug)

Chapter 9. Bonding over K-Drama: Cross-Cultural Influence of K-Pop Culture in South Asian Immigrant Diasporic Families
(Rukhsana Ahmed & Zerin Mahzabin Khan)

Chapter 10. Streaming Okja: Netflix and Hallyu on the Shores of North America
(Ali Na)

Chapter 11. Media Imports and the One-Inch Barrier: Translation Debates in the Post-Parasite Era
(Laurena Bernabo)

Chapter 12. A Critical Rhetorical Analysis of the International Reception of Bong Joon Ho’s Parasite
(Marouf Arif Hasian, Jr.)

Index